Having a brand purpose is more important than over. Here’s why the purpose of a brand is important and how to find your brand’s purpose.
We know it’s easy to get stuck in a routine of doing the same thing when it comes to branding, so here are six branding ideas to change things up when working on your brand.
A guide on incorporating your branding and website design to reflect a consistent look and feel across all marketing touchpoints of your business.
Rebranding is not as scary it may seem; there are many reasons for rebranding a company that makes a lot of sense! Did you know that there are different types of branding and rebranding that a business can accomplish? Typically, building a rebranding strategy should have a business objective in mind as the desired result. […]
One of the biggest challenges for any business is to nail its branding strategy. It can be challenging to conceptualise a brand from start to finish. That’s because many different elements tie together when finalising how you want your brand to look, feel and sound, amongst other things. By looking at some branding examples, you […]
There’s a lot that goes into creating a brand and it can be hard to know which kind of branding strategy is best suited for your own business. Firstly, your branding strategy needs to work well for both your particular industry and the current stage of your business. Different types of brands will look to […]
When thinking about a single brand, it is neither purely good nor bad. However, any brand or even individual will leave behind a legacy of values, strategies, and actions which can be perceived as either good, bad, ethical, unethical, morally right or morally wrong. Did you know that 32% of consumers would pay more for […]
Beyond just a good logo and memorable slogan, branding is one of the most important things for your business to get right. The advantages of branding extend beyond your customers recognising your business. It brings so much more to the table. Because the role of branding is so important, it’s definitely something that needs to […]
All businesses should strive to have a strong brand identity, whether you choose to make a conscious effort or slowly develop your brand as time goes on. Branding guidelines, also known as a style guide, can be considered an essential part of building your brand identity. They can be concise or complicated – it’s all […]
At BigToe Creatives, we don’t just create logos – we do creative, innovative and memorable. We’ve been offering our company branding services for both small and big businesses. That’s because we’re big on doing brand development that encompasses a full brand journey, from ideation to implementation. We thought it would be fun to let you […]